Triangle MLS partners with WellcomeMat to Bring Video to Listings

WellcomeMat and Triangle MLS partner to bring rich media to North Carolina members by incorporating video into property listings.

CARY, NC – Triangle MLS announced a new partnership with WellcomeMat, the leading provider of real estate property listing videos and comprehensive data analytics. TMLS’ more than 15,000 subscribers cover 16 counties in North Carolina, and this partnership will empower those subscribers to not only share, distribute and edit property listing videos, but also make strategic marketing decisions based on viewer data and behavior.  

“Our partnership with WellcomeMat marks the first time anyone has incorporated video at the MLS level,” said Matt Fowler, Executive Director of Triangle MLS. “By allowing our subscribers to send their property listing videos directly to us, instead of linking to a hosting service, we can syndicate the videos back out to thousands of subscribers just like we now manage photos.” 

The WellcomeMat integration offers a new toolset inside the MLS system. Subscribers will use WellcomeMat to upload their property listing videos as well as replace, deactivate and edit the videos afterwards. Users may choose which social media and content channels to distribute the videos, and what descriptions to use for each individual channel. The program captures engagement analytics, providing vital metrics regarding viewership, website activity, and real-time buyer and seller preferences, ushering in a new era of media distribution for subscribers. 

“Triangle MLS serves one of the hottest markets in the country. To be able to work with this group of agents and brokers is an honor that we at WellcomeMat do not take lightly. Our yearly Real Estate Video report asks the question, ‘is video the new photo in real estate?’,” said Christian Sterner, Co-founder of WellcomeMat. “The answer to that question today is, yes. We believe that videos will be found in the photo carousel of every real estate website because Triangle MLS is taking charge.”  

Learn more about WellcomeMat.

Read the article in Inman: TriangleMLS, WellcomeMat: Video is the new photo in real estate.


About Triangle MLS 

Based in Cary, NC, Triangle MLS, Inc. (TMLS) is the recognized source for reliable, integrated Real Estate information services for the Greater Triangle Area. A wholly owned subsidiary of the Raleigh Regional Association of REALTORS®, TMLS provides database management, education, and property access management services for over 15,000 Real Estate professionals in the sixteen counties centered around Research Triangle Park (RTP). Five Stakeholder REALTOR ® organizations comprise Triangle's membership: Raleigh Regional Association, Durham Regional Association, Orange/Chatham County Association, Johnston County Association, and, new in 2023, the Burlington-Alamance County Association. For more information visit  


 About WellcomeMat

In Boulder Colorado, WellcomeMat is making video the center of the real estate consumer experience by maximizing the value of video for agents, brokers and brands. WellcomeMat is maximizing media distribution and consumer reach by providing the largest library of high-quality property videos through its patented technologies to help digital marketers, creatives and developers build the future of visual search. For more information visit:



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